Amazon virtual Dash Buttons are now live on its homepage

Amazon has just made it better to repurchase your selected items from its online shop. Typically the company on Thursday added virtual “Dash” buttons to its homepage and mobile iphone app that let you click to buy the product they represent : like diapers, paper bath towels, medicine, groceries, household items, pet supplies, plus more.

Dash buttons, in case you are not familiar, have been a long-running Amazon research of sorts. The original buttons are physical, hardware devices intended to be put around the home – in the pantry, laundry room, etc. – that you can click to reorder a product you’ve just run out of. Given that the program’s launch in 2015, it offers expanded to include over 200 brands, ranging from Cheez-Its to condoms.

The buttons themselves are essentially free – Amazon credits the button cost back with your first order.

But not everyone wants to spread their home with hardware devices. That’s where the new, digital buttons come in.

The buttons were first spotted by Recode, which noted that Amazon online is also automatically creating buttons for those items you’ve either recently ordered or order often.

As opposed to the physical buttons, you can make virtual Dash buttons for any of the tens of an incredible number of products that are available on Amazon online Prime by choosing the “Add to you Dash buttons” option on the product’s detail page.


An individual can also organize your buttons, delete those you don’t want, and add more from a dedicated Dash buttons dashboard.

The particular move could prompt more impulse buys, given that the buttons will be for those items you order regularly. And with Amazon’s understanding of your shopping background repeat order series, it could have a good idea as to when should you display which button.

Of course , Amazon already caters to the repeat shopper through other programs, like Sign up & Save, which offers discounts on frequent repurchases, like dog food and diapers. Buttons, however, are more front-and-center, potentially getting to a different type of consumer on the website while also snagging your attention immediately.

The online buttons are live on both the web and mobile, as of Thursday evening.